ShopComm

Building a unified digital and brand identity for a shopper marketing group

Client

ShopComm

Industry

Media & Advertising

Year of Completion

2022

Website

shopcomm.id

For ShopComm’s global rebrand, we developed a unified identity and digital presence that brings clarity to their complex ecosystem of shopper marketing services. The result is a cohesive brand experience that aligns strategic ambition with cultural depth, both inside the organization and out in the world.

The Problem

ShopComm had grown from a collection of separate marketing services into something bigger, but the brand hadn’t caught up. There was no shared identity, no central narrative, and no consistent way to communicate who they were or what they stood for. Internally, teams were working across countries without a clear cultural or visual anchor. Externally, the brand felt scattered, making it harder to build trust with clients.

The real challenge was about more than just how things looked — it was about building something that felt aligned, inside and out.

The Solution

I started by listening to the teams, the goals, and the gaps. From there, we developed a new brand identity and strategy that could bring clarity and consistency across all touchpoints, without losing the character of the people behind it.

The rebrand included everything from a new visual system and website to internal brand guidelines and creative processes. It became a shared foundation for the business — something everyone could use, shape, and grow from together.