SpeakUp

The Problem

SpeakUp® is a leading enterprise whistleblower platform committed to fostering open communication through simple and secure anonymous reporting. SpeakUp® needed to strengthen its brand presence across multiple channels while supporting lead-generation efforts in a highly competitive compliance-tech market. The challenge was balancing consistency with performance: marketing and sales teams required fast-turnaround assets, landing pages optimised for conversions, and engaging campaign visuals — all without diluting the brand’s identity. At the same time, internal communication demanded clear, cohesive design materials to ensure alignment across the organisation.

The Solution

As their in-house Senior Marketing Designer, I created and scaled SpeakUp®’s brand and marketing design system. This included producing high-impact ads, conversion-driven landing pages, and multimedia content such as animations and campaign graphics. I also developed brand templates and internal collateral to maintain visual consistency across teams and touchpoints. By providing creative direction on all marketing-related visuals, I ensured cohesive branding that not only elevated the company’s presence but also drove measurable engagement and supported long-term scalability.

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